The Law of the Few

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  • Building the Yes

    Building the Yes

    Michelle Francis

    Founder, Sherlock Homes and Investments

    www.221b.com.au

    There are few out there who can go with the flow, take risks and keep battling despite what setbacks thwart their way. Michelle Francis is one of them. She’s just launched her own real estate agency called Sherlock Homes Investments, and she’s already scaffolding and building a solid path for a successful career in the industry.


    How did you start out? | I have a family friend who is a developer, when he heard I was in real estate, he asked if I would be interested in working with him. I know that new homes and units aren’t always the best investment for some, but this opportunity was too good to pass up, and I knew that this idea could grow into more than what was available right now. 


    What gave you the inspiration to name your agency after the great fictional detective? | I was looking for a name that would be memorable. A name that would stick. Something quirky and almost cheeky. Sherlock Holmes was a detective hero, solving people’s cases, with practices against the norm. I saw these characteristics as parallels of how I work. I search and detect the best homes for investors, solving portfolio ‘cases' in my own way. I’ve also referenced the home of Holmes, of 221b Baker Street in London, choosing my web address as 221b.com.au

    So that’s my business: Sherlock Homes Investments - Investment homes without the mystery

    What do you love about the real estate industry? Is there anything about it you'd like to change? |This industry is totally what you make of it. You can do as much or as little and reap exactly what you sow. The only unfortunate thing about that is we, as a collective industry, can be very selfish with our intentions and we have created a ‘sleazy’ name for ourselves. The only way I believe this stigma can be changed is through individual integrity and reflection. If just one agent makes it a priority to uphold a high standard of business ethics and honest attitude, a ripple effect of trust and respect should follow. 

    Was entrepreneurship something you've always wanted to dive into? | I suppose I have always had a streak of going against the norm, and I’ve been lucky enough to try my hand at a few different avenues, but I’ve never considered myself an entrepreneur, more of an opportunist and proactive creator.  


    What have been your toughest challenges so far? | Ooh good question, there have been a few really great challenges that have tested my resolve. And I could say I’ve grown stronger from them. I suppose my greatest challenge was my previous role as manager of a local independent video shop. 6 months into my supervisor role, the owner tried to shut the place down. I felt it still had potential, but the management wasn’t on the same path as what the community needed, so I approached the owner and asked for a second chance. He said yes and gave me $5000 to move the shop, design and renovate it and be up and running in two weeks. It cost me and my amazing staff a lot of 3am finishes to get us there, but we did it!

    And so what’s been your biggest achievement so far in your career? | I’d have to say the moment I launched this business. I’ve worked hard bouncing back from the closing of the video shop I was running. It was incredibly daunting to leave the comfort and familiarity of a franchise where the work was steady and safe for something that's never a guarantee. But I did it, and it has been the most thrilling, rewarding and freeing choice I've ever made, and I haven't looked back yet, nor do I see myself doing so. This new endeavour is absolutely amazing and I'm enjoying every second, every new encounter and every step I take towards joining an investor to their investment.


    Who or what inspires you to keep doing what you're doing? | My favourite quote of all time: “You already have your no, you may as well try for the yes.”


    How would you like to set yourself apart from the rest of the sharks out there? | I would like to be the person that people refer to as the honest one, she’s got my back. How I can create that, is I don’t follow the traditional real estate sales procedure. Instead of pushing certain ‘stock’ that belongs to one developer, aka a Spruiker, I find out exactly what the investor wants and where they want it, and then go find it for them. I don’t want to push a certain location as investor friendly, because there are plenty out there that just don’t work for investors.

    You're definitely a winner no doubt about that. But if "Failure" just decides to rock up out of the blue and knock on the door, what would you say to “Failure"? | Hey, How you doin’? In all seriousness, though, if failure knocked on my door, it wouldn’t matter, mistakes are a great teacher. ☺ 


    So where to from here? | We keep trucking! I love what I do, and I think I do it well, and that’s half the battle. Now it’s offering people the same passion and confidence I hold in myself and look forward to creating and building portfolios for savvy investors!