The Law of the Few

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  • Heart of Horses

    Heart of Horses

    Sophie Barrington

    Founder, Archer Creative

    www.archercreative.net.au

    A rider without a horse may be just a man, but that's a sentiment that certainly hasn't stopped Sophie Barrington. At the age of 23, Sophie has launched Archer Creative, a boutique media consultancy that works exclusively with equestrian and rural businesses - despite having never owned a horse of her own.

    What's the story behind your business? | At the tender age of 22, I became closely acquainted with the heart-rendering, humiliating shock of losing the job that I thought was the start of my impressive corporate career. In early 2013, I was feeling proud to be working in the dream role I had been aiming for. And then, the dream died. Reality gradually seeped in as I carried out the infamous task I'd only seen in sitcoms. I gingerly packed up my belongings and stepped out into a rainy day. What a cliché.

    "At the very moment that one opportunity closes, an entire world of new possibilities arise before you."

    You see, my friends at high school told me that I was destined for the United Nations. An academic achiever, I quickly became the journalism student who was more known for her passion for human rights, than by her own name. I hadn't set parameters for failure at the beginning. I didn't think it was even possible. I had finally got to the place where I wanted to be. Or, at least the place I thought I wanted to be. But, what if success doesn't look like what you first imagined? What if the one thing you'd been dreaming about, wasn't the thing that you wanted after all? 

    It is a bittersweet blessing to lose your grip on the job you thought you wanted. A busy weekly schedule is quickly replaced with days that don't have quite the same meaning between 9-5. A once almost hectic purpose is replaced with feelings of disappointment, embarrassment and loss. And your pair of neat black wedges, which were worn almost daily, are put back in their box and placed on the shelf.

    But there is also something profoundly unique in losing the job you thought you wanted. At the very moment that one opportunity closes, an entire world of new possibilities arise before you. It is exhilarating and terrifying all at the same time. In a single moment, a once-defined path becomes blurred. But, what is truly terrifying is that you have been given something rare. An opportunity to re-define, re-evaluate, re-adjust. To achieve dreams which may have otherwise been left behind for another version of yourself. Archer Creative was born out of my very own silver lining.

    How did you develop the brand Archer Creative? | For those who don't yet know me, the image of the archer closely resembles my approach to the world - both to my life and to my work. Drawn from ancient Roman mythology, the archer is embodied by the centaur, half person, half horse. She is renowned for her intellect, clarity of thought and boldness of approach. These are the characteristics that I hope lay the foundation for Archer Creative, both now and into the future. Put simply, the client is the arrow and Archer Creative is their bow. Archer Creative is the first of its kind in Australia. Dedicated to working exclusively with equestrian and rural businesses, Archer Creative exists to help them reach their full potential - to help them strive, expand and perform - through its creative marketing and PR solutions.

    What trait do you think is most important in starting your own business? | Tenacity. 

    An unshakeable belief in yourself that your idea might just work. An enduring sense of purpose that it has to work, because you simply know that it will. Because this is what you choose to do every day. 

    To this day, I have never had the pleasure of owning my own horse. It is still a dream that feels somewhat distant. There is always either too little time or too little money to get in the way. I think the very nature of that word, 'dream', ensures it remains in the realm of improbability, rather than certainty. And that can be applied to your own business. I think it is time to change that. It is time to turn my love affair with horses into my life with them. To chase my dream until it cannot run anymore and it is no longer just a dream. An old boss once told me that my tenacity, at times, works against me. I disagree. Have tenacity.

    What has been your biggest learning curve? | We all have the same 24 hours in a day, it is up to you to choose how you spend it. Managing every aspect of your own business can be difficult - sometimes, it can feel insurmountable. I find the more I look for work to do, the more I find it. But being dedicated to consistently building your business, your brand and your key strategies will serve you well over time. 

    My business is still in its early days, but I can look back and say that, in less than six months of operation, I have achieved more than I ever did in that same amount of time in previous jobs. Running your own business should not take over every moment of your time, but it should be engaged as not just a job that you do, but something you choose to do every day. My next move is working towards more collaborative projects, like this one, developing a network of like-minded creatives for larger projects that come across my desk, and eventually establishing a full service agency. You cannot do it all alone, but you can pick a point and just start.

    What's one thing about yourself that you'd like to share | I was the first and only equestrian captain at my high school who didn't have her own horse. I was perhaps also the only senior student who applied for the position with no competition that year. But what I did was create something unique with that gifted opportunity. I started the riding club. A club for girls, like me, who loved horses but didn't have the pleasure of owning one. My lunch times were often spent with notebooks in hand, at meetings with staff organising trail rides and other equestrian activities. Since those early days of managing a schedule in addition to my schoolwork, I haven't looked back. I enjoy diversity and working with different businesses on different projects. The riding club is still going strong, even today, seven years on... The smiling 17-year-old in me likes to think it's her very own legacy.